The Story

TheLabel2000 is a creative collective with a clear starting point: to provide a unique and high-quality apparel brand that focuses on minimalistic designs on high-quality organic apparel. We noticed a lack of options in the market, where everything seemed to be focused on mass production, and few choices for those seeking HQ apparel with a rather distinct aesthetic expressing their individuality. With this in mind, we set out to create something different.

Limited Edition
Each item we produce is limited to a maximum of 30 pieces, ensuring exclusivity and attention to detail. We believe that quality is non-negotiable, which is why we only work with the highest quality (organic) garments.

Unique and Minimal Design
All our designs are created with the underlying focus of being minimalistic and subtle rather than exaggerated and "screamy". The minimal designs are subtile in nature and therefore portray the true characters of the people wearing them. 

Creative Collective
Our vision goes beyond just clothing. We strive to foster creativity and collaboration by working with various creatives, including photographers, filmmakers, content creators, and graphic designers. By embracing different perspectives, we aim to enhance the creative spirit of our brand and become a versatile collective showcasing its values in different fields.

From the very beginning, we have been open to working with others, and this will always be a core value of our brand. We believe that by collaborating with like-minded individuals, we can create inspiring content, design beautiful pieces, and potentially inspire others along the way.